British Airways mobile apps.

Creative direction, UI design and mobile standards

I worked with Imano and OgilvyOne on the original design of the iOS and Android apps, as well as responsive web.


I was hired to work on the overall design of the new British Airways app for iOS and Android. I also wrote the mobile guidelines and worked on synthesising the new branding along with a homogenous modular UI kit.

Mobile behaviours
These are the reasons that people pull their devices out of their pockets/bags:


Designing the whole journey
When a customer books a flight, the entire end to end journey can be made much simpler using the mobile app. The screen UI needs to adapt to each part of this journey.

Modular UI
I created a full UI kit for all components in the app.