A first class travel app
Summary
I worked with Imano and OgilvyOne on the original design of the iOS and Android apps, as well as responsive web.
Introduction
I was hired to work on the overall design of the new British Airways app for iOS and Android. I also wrote the mobile guidelines and worked on synthesising the new branding along with a homogenous modular UI kit.
Mobile behaviours
These are the reasons that people pull their devices out of their pockets/bags:
![British Airways app case study image](https://assets-global.website-files.com/6601b9fdd6c740c100823b16/66070f4d912413ed95992635_mobilebehaviours.png)
Designing the whole journey
When a customer books a flight, the entire end to end journey can be made much simpler using the mobile app. The screen UI needs to adapt to each part of this journey.
Modular UI
I created a full UI kit for all components in the app.
![British Airways app case study image](https://assets-global.website-files.com/6601b9fdd6c740c100823b16/66070f4b1e4a7661d5a180ab_ba-iphone-ui.png)
![British Airways app case study image](https://assets-global.website-files.com/6601b9fdd6c740c100823b16/66070f4b7f2a5bcfd595140d_britishairways_216861397426970.jpg)