dooo.

Design direction, UX, visual design

Book a haircut like a pizza.

dooo is the next generation of startup. I was asked to ideate features and functionality, research the market, produce full UX deliverables for the MVP and turn the new branding into a native visual language.

Working closely with dooo CEO Jess Palfrey (the Backpack Barber) and other stakeholders, taking the dream of a hugely well respected barber/entreprenuer and making it a reality, from pitch and investment decks to a crowdfunded MVP for iOS and Android