Design direction, UX, visual design
A truly ethical dating app.
The Ethical Social Group are a new start-up dedicated to creating ethical social experiences. Fluttr is their new ethical dating platform. I was invited by the CEO and Head of Product to research the market, ideate features and functionality, create the UX and design strategy, produce full UX deliverables for the MVP and turn the new branding into a native and web app visual language.
Working closely with the Head of Product and other stakeholders, and employing new best in class identity security, and using new AI and functionality to mitigate common user issues with dating apps (ghosting, stalking, catfishing etc)
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