About me.

I'm a multidiscipline, award winning design director. Visual with strong UX knowledge and skills. Innovation + Strategy. Mobile First Advocate. 20+ years experience. Passionate about problem solving. I have designed over 25 apps for major brands such as Virgin Active, British Airways, Nectar, Sainsbury's, as well as first party apps for Nokia, award-winning betting apps for Betfair, and native banking apps for HSBC, Barclays, RBS and NatWest. I have a great deal of banking and fintech experience and specialise in mobile apps and innovation.

I run design teams, and strive to create an environment that takes in the complexity and delivers the simplicity.

Want more? I studied Typography, I write mobile guidelines, advise on design systems, espouse the virtues of minimal reductive design and occasionally rant on Medium.

As well as all that I am a proud dad and a keen cyclist.

My CV is available on request.


Creative Direction
Extensive experience in the conception, design strategy, forming, and overall client/stakeholder liaison of multiple high profile projects. High level oversight & design management.

UI Design
Intelligent, straightforward and intuitive interface design, best in class UI for native mobile, as well as responsive/adaptive. Custom icon creation, colour theory, typographic led, clean, functional and minimal. Fully conversant with iOS/Android GUI guidelines. Homogenous, brand-aligned UI across all platforms. Rapid Prototyping.

I retain a large knowledge of UX principles and always put the user first.

Idea generation, design sprints, propositions, workshops, brainstorming.

Understanding of relevant mobile technologies, APIs and proven track record working with agile scrum teams both on-site and remote.

Team management, leadership, mentoring and public speaking.