About me.

I'm a multidiscipline, award-winning design director and lead product designer. Creative/visual with strong UX knowledge and skillsets. Innovation + strategy. Mobile first advocate. I have over 25 years of design experience, and a natural problem solver, with an empathetic understanding of user needs.

I have been a principal designer on native apps and large digital transformation projects for major brands such as Virgin Active, British Airways, Nectar, Sainsbury's, as well as first party apps for Nokia, award-winning betting apps for Betfair, and native banking apps for HSBC, Barclays, RBS and NatWest. I have a great deal of banking and fintech experience and specialise in mobile apps and innovation.

I run design teams, yet remain proudly hands on, and strive to create an environment that takes in the complexity and delivers the simplicity.

Want more? I studied Typography, I write mobile guidelines, advise on design systems, minimal reductive design and the importance of retaining the craft in interface design.

As well as all that I am a proud dad and a keen cyclist and runner.

My CV is available on request.




Creative Direction
Extensive experience in the conception, design strategy, forming, and overall client/stakeholder liaison of multiple high profile projects. High level oversight & design management.

Intelligent, straightforward and intuitive interface design, best in class UI for native mobile, as well as responsive/adaptive. Custom icon creation, colour theory, typographic led, clean, functional and minimal. Fully conversant with iOS/Android GUI guidelines. Homogenous, brand-aligned UI across all platforms. Rapid Prototyping.

I retain a large knowledge of UX principles and always place the needs of the user first.

Idea generation, design sprints, propositions, workshops, brainstorming.

Ai and Natural-language user interface
Conversant with iOS/Android as well as React Native handover and integration.
Proven track record working with agile scrum teams both on-site and remote.

Team management, leadership, mentoring and public speaking.