Design direction, UX, visual design

Fluttr is the new ethical dating platform from Ethical Social Group. I was invited by the team to ideate and create the UX and design strategy for this new groundbreaking app for iOS and Android.


A truly ethical dating app

The Ethical Social Group are a new start-up dedicated to creating ethical social experiences. I was asked to ideate features and functionality, research the market, produce full UX deliverables for the MVP and turn the new branding into a native and web app visual language.

Working closely with the Head of Product and other stakeholders, and employing new best in class identity security, and using new AI and functionality to mitigate common user issues with dating apps (ghosting, stalking, catfishing etc)

Project is currently in BETA and subject to an NDA. Please email for more info.

More to follow... 


© 2023 Mat Venn